"I want to teach [people] the secret of great visual presentation. Your stomach sees the food first, and I want to help them match food flavor profiles with the aesthetics of everything."

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It's something we, guys, have all done. Made tapes for girls, trying to impress them, to meet them on a shared plane of aesthetics. Read them someone else's poetry because they do poetry better than you could do it, because you're too awkward to do it.

— John Cusack